Analysis of information technology industry in usa

We will work with the medium to large businesses to determine their needs, and design customized solutions before ordering the required systems (JIT inventory strategy). This resulted in inventory overstock, and obsolescence. The strategy used by former management has been to bring in selected products, and then attempt to find a buyer. We will continue to target this segment, but with a different approach than our predecessors. The next largest market segment is medium to large businesses, and is the arena where we now focus most of our sales efforts. We will target the SOHO market segment with value-added and affordable business solutions customized to its unique needs, and offer the same quality of service and support as are afforded the larger businesses. This segment is largely overlooked by most of our competitors because of its вЂњlow endвЂќ buying habits, and a reluctance to compete with the major retail chain box movers. The information contained in our customer analysis table is taken directly from the 2000 US Census and government directories, and clearly shows that our largest market potential is the small office and home office (SOHO) segment. Our market segmentation scheme is fairly straightforward, and focuses on all Neighbor Island businesses. IMH will focus on local markets, including small offices and home offices (1-9 employees), medium to large businesses (10-99 employees), corporate HawaiвЂ™i (multiple locations or 100+ employees), and local government offices.

Analysis of information technology industry in usa